Our proprietary cruiseline ticket ticket booking curves summarize current ticket pricing across time horizons.

The purpose of analyzing a booking curve is to provide a visual comparison of cruiseline ticket demand across time. The horizontal variable denotes the number of days before a theoretical cruiseline trip, and the vertical axis represents an indexed measure of the pricing of a ticket. The shapes of the curves indicate trends in present-day ticket pricing versus the number of weeks until departure.

Higher levels of the booking curve indicate hotter pricing than lower levels. Using this, cruiseline ticket pricing can be compared within a single cruiseline across multiple time periods, or for one time period across multiple cruiselines. For example, if the booking curve for one cruiseline is significantly higher than the booking curve for another cruiseline at a certain number of weeks before departure, that is an indication that the first cruiseline is able to charge relatively higher prices for tickets on that day. Similarly, if an cruiseline's booking curve increases dramatically near zero weeks before departure, that indicates that the cruiseline has high pricing power and full ships.